Victory Coffees: Net Worth & Shark Tank Update

Victory Coffees is more than just a coffee brand. It’s a company built on passion, patriotism, and premium coffee. Founded by former Navy SEAL Cade Courtley in 2015, this veteran-owned business has made a name for itself in the coffee industry.

But how did it start? What happened when Cade pitched it on Shark Tank? And how is the company doing today? Let’s break it all down in a simple, easy-to-read way.

What is Victory Coffees?

Victory Coffees is a subscription-based coffee company that delivers high-quality, organic coffee straight to customers. Cade Courtley, the founder, created it with a mission—to bring people great coffee while honoring the military and veteran community.

Here’s what makes Victory Coffees special:

• 100% organic, fair-trade coffee
• Delivered straight to your door
• Founded by a veteran
• Strong, patriotic branding

The company offers coffee in whole bean, ground, and K-cup options, with blends inspired by military themes. Some of its most popular options include The Fighter Pilot (light roast) and The Sailor (dark roast).

Victory Coffees on Shark Tank

In 2017, Cade Courtley took Victory Coffees to Shark Tank, hoping to land a deal. He asked for $250,000 in exchange for 20% equity, valuing the company at $1.25 million.

But the Sharks weren’t fully convinced. They liked the coffee, but they weren’t sure about the business model. Cade walked away without a deal.

Did that stop him? Not at all.

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What Happened After Shark Tank?

Even without a Shark’s investment, Victory Coffees kept growing. The company gained a lot of attention and new customers after the episode aired.

By the end of 2017, Victory Coffees had already made $1 million in sales. That’s pretty impressive for a business that didn’t get a deal on the show.

Fast forward to 2022, and Victory Coffees was making around $3 million in annual revenue.

And in 2023, the company is still going strong, with its products available on its official website and Amazon.

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Victory Coffees Net Worth & Revenue

Victory Coffees has built a strong brand and continues to grow.

As per the latest information available as of 2023, Victory Coffees has an estimated net worth of $1 million. The company generates approximately $3 million in annual revenue, continuing to grow despite not securing a deal on Shark Tank in 2017. Victory Coffees remains active, selling its premium organic coffee online.

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Why Victory Coffees is Still Winning

Even though it didn’t get a Shark Tank deal, Victory Coffees didn’t fail. Instead, it found success by sticking to its mission and quality.

Here’s why customers keep coming back:

• The coffee is high-quality and organic.
• It’s a veteran-owned business with a great story.
• It has a unique, patriotic branding that stands out.
• The subscription model makes it easy to get fresh coffee regularly.

Cade Courtley’s dedication and discipline helped turn Victory Coffees into a solid business. His background as a Navy SEAL gave him the mindset to push through challenges and keep growing.

Final Thoughts

Victory Coffees is a great example of a business that didn’t need a Shark to succeed. Cade Courtley took his passion for coffee and patriotism and turned it into a thriving company.

With steady growth and strong sales, it’s clear that Victory Coffees is doing great as of early 2025.

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