Life Style

Newminatis is a step ahead when it comes to exquisite designs

Newminatis — a limited liability company incorporated in California—is a brand wholly dedicated to the community that loves everything art, dance, and fashion and likes to stand out in the crowd. Their unique and edge-cutting designs and colour palette focus on monochrome and have already taken the world of contemporary fashion by storm. The brand can be seen as having a large selection of rave clothing.

Being a member of the rave community and a techno lover, Aws came up with an initiative to support his community by launching a brand that speaks for itself. By creating a unique clothing brand tailored differently to envision fashion, art, and music for the people of his community, he gave his kin a voice and form of expression.

Creating a rare clothing brand that fulfils the techno-music industry’s market gap and aims to unite the rave community around the globe is the main idea and inspiration behind this clothing brand. It is inspired by irregular clothing, which makes them one of a kind in the industry, and it has hit the bullseye in the techno-music community with its edgy and catchy names.

Aws combined his love for techno music with the out-of-the-box idea of designing irregular clothes stemming directly from his wild imagination and came up with Newminatis. This fusion is what helps his brand stand out. His designs stand out due to their link to music, lifestyle, and art. They are better than their competitors, who only focus on following the trend of different designers.

Though the attire is not for daily wear, its targeted audience is the people who are crazy about festivals, and this thought behind each outfit being different gives a unique personality to the brand. The theme is chosen to match the concept of the brand, which is dark and monochrome, perfectly representing the techno-music industry and describing the love for the community.

The exclusively designed outfits hold the power to unite the global rave community. The market strategy of this brand is quite impressive as they also promote their wearer to be part of their community. By wearing their exclusive fashion, every customer will receive their order with a complimentary kit of festival accessories and a membership card as an identity of being a member of the community. This membership card will grant them special discounts on their products and entry tickets to various events worldwide.

Even though Newminatis is a brand that competes against hundreds of famous clothing brands, it is more personal in its approach—it stands to make something out of each community member. They have a rich database and strong connections with individuals who have an influence and belong to the music industry. This means they have several collaborations with DJs, promotors, and influencers that will be introduced soon. They also plan to hold fashion shows for the brand in the clubs and will likely join forces with upcoming events in the music, fashion, and art world to sell their products. They can also be seen promoting musicians to gain more followers and have succeeded amassing digital recognition.

This US-based brand has built a strong connection that has added significant value to the business by investing in events as a marketing approach before even going live. Newminatis not only focuses on music but is also a socially aware and responsible brand. They have a CSR team that works to permanently remove carbon dioxide from the atmosphere. Their dream is to create a brand that transcends into a community, envisioning a project to combine art, music, lifestyle, and people into one.

Aws aims for Newminatis to be a premium clothing brand that can be more than a clothing label. “Techno has no gender. It is a kind in itself, which is why Newminatis has unisex designs. When you adorn Newminatis, you are no one but yourself. You are celebrated, and you are accepted,” he said to explain his vision of promoting individuality in a world where fast fashion believes in creating trends that end up having everyone look the same way.

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Salman Ahmad Siddiqui founded SpotHerld with an aim to provide the public with timely and unbiased news, presenting each story from a distinct perspective tailored by our team. As a skilled journalist, I boast a distinguished portfolio and excel in content analysis and research. Salman, a proficient and knowledgeable individual in the business industry, also contributes valuable insights to Tech section on the website. You may reach us at- spotherldeditorialteam@gmail.com

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