Every entrepreneur who enters the field understands all the risks linked to starting a business. If hard work and effort is not put into a business, there are high chances of failure since surviving in the market today is not a piece of cake. Every other day, we see a business close, causing an entrepreneur to lose thousands of dollars.
Fret not, this does not mean launching a business is impossible. All you need is the right advice from an expert who knows it all. If you are aiming to reach heights of success in your business, all you need to do is follow the advice of Kendrick Shope.
She is the brains behind Authentic Selling® and Authentic Selling® University. The two famous platforms are recognized today as game changers for entrepreneurs as the sales expert launches videos that help you deal with the different problems you may be facing as a business owner.
This dynamic personality also hosts Authentic Selling® TV, which is showcased in 186 countries and six continents. As time passes, Kendrick Shope is building one business after another with her authentic advice that teaches people how to market, close sales and build a loyal clientele.
As far as her personal experience in the field is concerned, she graduated at the top of her class in two corporate sales schools. She has also served as a top-performing pharmaceutical sales representative, as well as a star employee. Here are some lessons that are crucial for all entrepreneurs to follow:
1) Friends buy from friends
Kendrick’s theory is, if customers feel close to you, they are more likely to buy from you. Being a friend is so crucial today since there are many products in the market. But with a positive, relatable, and friendly approach, you are more likely to make sales even with an expensive product.
2) Create fans with interaction
According to the expert, it is important to interact with the target audience and turn them into fans of your product. This does not mean you become a doormat and constantly bother people with messages.
“If someone reaches out to you with criticism such as a typo in your advert or some other critique, write them back,” she says. “Give them something for free session, and always reply to them. These people will soon turn into customers merely because made an extra effort for them.”
3) Believe in what you are selling
To achieve success in anything you are selling, learn to believe in its benefits first. This is critical so you can articulate your sale better. “You have to instill the same mindset in your employees because people don’t make sales only for money. They make sales to leave a positive impact on the world,” she shares.
4) Follow up
Always follow up because it makes your customers feel connected to you. It is statistically proven to increase your sales if you do it the right way.
5) Learn how to stop
To be an authentic seller, stop when something is not working. Instead, find a better way to accomplish the same outcome. Keep trying till you succeed, but focus on discarding tools and tactics that are not working.
6) Create an online presence
People assume that creating a website and having a social media account will help them make millions of dollars. But even if your product is great, you need to stay relevant by cooking up brilliant marketing ideas. The key is to make sure your social media always remains relevant.
7) Develop trust
Let’s face it, trust equals buyers. Sales research shows that people choose one product over the other due to a lack of trust. To make people believe in your product or service, stay consistent with your quality, your message, and your social media presence.
8) Don’t be an island
“I feel like oftentimes we remain in our worlds and end up missing the everyday things around us,” says Kendrick. “That’s a surefire way to burn out.”
9) Sales are important
Without sales, your business doesn’t exist. It is the way you make money, not marketing, not systems, not your team. To make sure your sales stay up, work on devising a sales strategy.
10) There is no such thing as passive income
Passive income is not passive since somebody’s doing the work somewhere. Hence, always focus on maintaining authentic selling.
Due to her success in the world of business, Kendrick Shope has become a symbol of hope and success. And yes, following her advice may help you make some big bucks!
