TaDah Falafel Net Worth 2025: How a Small Idea Became a Big Success
TaDah Foods started with a simple idea: to bring bold Mediterranean flavors to people’s plates while making the world a better place. Founded by John Sorial, TaDah offers delicious frozen falafel wraps and poppers that are both healthy and easy to prepare. But what makes this brand truly special is its mission to give back. TaDah donates 30% of its profits to social justice causes.
Here’s how TaDah Foods grew from a passionate idea to a thriving business, with a little help from Shark Tank.
What is TaDah Foods?
TaDah is all about great-tasting, wholesome food inspired by the rich flavors of the Mediterranean. The star products are their frozen falafel wraps and poppers, which are perfect for quick meals or snacks.
John Sorial, the founder, is a former chemical engineer turned chef. His goal wasn’t just to create tasty food but to build a business that could give back to communities and make a difference.
TaDah Falafel Shark Tank Pitch
When John appeared on Shark Tank in 2019, he had a clear vision. He asked for $300,000 in exchange for 10% equity. John shared the story behind TaDah and gave the sharks a taste of his wraps and poppers. They loved the flavors, but some questioned how scalable the business was.
Guest shark Daniel Lubetzky, the founder of KIND Snacks, saw potential. He offered $500,000 for 25% equity, and John agreed. The deal marked a turning point for TaDah Foods.
Frozen Falafel Shark Tank Pitch at a Glance
| Aspect | Details |
|---|---|
| Founder | John Sorial |
| Product | Frozen falafel wraps and poppers |
| Ask | $300,000 for 10% equity |
| Deal | $500,000 for 25% equity |
| Shark | Daniel Lubetzky |
| Pre-Shark Tank Sales | Approximately $1 million annually |
| Post-Shark Tank Sales | Approximately $4 million annually |
| Net Worth (early 2025) | Around $4.17 million |
| Retail Presence | Over 3,500 stores, including Target, Whole Foods, Kroger, and Wegmans |
| Mission | 30% of profits donated to social justice causes |
Frozen Falafel Net Worth and Revenue 2025
TaDah Foods is thriving. By early 2025, its net worth is estimated at around $4.17 million. And with steady growth in sales and new retail partnerships, the future looks bright.
How Frozen Falafel Is Doing After Shark Tank
TaDah Foods has grown a lot since it was on Shark Tank. The show gave the company the push it needed. Now, you can find their wraps and poppers in over 3,500 stores. Big names like Target, Whole Foods, Kroger, and Wegmans carry their products. This makes it easy for more people to try and enjoy TaDah.
Before Shark Tank, TaDah made about $1 million a year. After the show, sales jumped to $4 million. That’s a huge win for a small business.
In 2021, TaDah started a crowdfunding campaign to raise $1 million. They have big plans to grow even more. Their goals are to reach 20,000 stores, add new products, and bring in $25 million a year.
What’s amazing is that TaDah still gives back. They donate 30% of their profits to social justice causes. It shows that a business can grow and still do good in the world.
