Stryx Net Worth: Shark Tank Update & Business Growth

Makeup for men? That’s exactly what Stryx set out to normalize. The brand made waves with its discreet, easy-to-use cosmetic products designed specifically for men. But their real breakthrough came when they stepped onto the Shark Tank stage, pitching their vision to investors and millions of viewers.
So, how did they do? And where are they now? Let’s dive into Stryx’s journey, net worth, and post-Shark Tank success.
What is Stryx?
Stryx is a men’s cosmetics and skincare brand that helps men look their best without the stigma of traditional makeup. The brand offers subtle, undetectable products like concealers, tinted moisturizers, and oil-control formulas.
Why Men Love Stryx
- Discreet & natural-looking – Designed to blend in seamlessly.
- Easy to use – No complicated application process.
- Travel-friendly – Compact and portable packaging.
- Skincare benefits – Includes hydrating and anti-acne ingredients.
Stryx’s mission is clear: make skincare and makeup for men mainstream.
Stryx Shark Tank Pitch
In Season 13, Episode 24 of Shark Tank (May 2022), Devir Kahan and Jon Shanahan walked in with confidence. They were looking for a $600,000 investment for 5% equity, valuing their business at $12 million.

Here’s a breakdown of their pitch:
Shark Tank Pitch Summary
Aspect | Details |
---|---|
Founders | Devir Kahan & Jon Shanahan |
Business | Men’s cosmetics & skincare |
Investment Sought | $600,000 for 5% equity |
Company Valuation | $12 million |
Sales Before Pitch | $2 million in lifetime sales |
Investor | Robert Herjavec |
Deal Secured | $600,000 for 10% equity |
Robert Herjavec saw potential in Stryx and made a counteroffer. Instead of 5%, he wanted 10% equity for the $600,000 investment. The founders agreed to the deal, and Stryx officially had a Shark on board.
Also read: Shark Tank Keto Gummies: The Truth Behind the Scam
Net Worth & Revenue Growth
Since appearing on Shark Tank, Stryx has expanded rapidly and secured major retail partnerships.
Stryx Net Worth & Revenue Overview
Before Shark Tank | After Shark Tank |
---|---|
$2 million in total sales | $1.5 million in annual revenue |
Mostly online sales | Available in CVS, Target, Urban Outfitters |
Small but growing brand | Acquired by Foundry in 2023 |
Limited product line | Expanded product range |
As of early 2025, Stryx’s estimated net worth is around $10 million, driven by strong sales and retail growth.
How Business Was Running Before vs. After Shark Tank
Before Shark Tank
- Sales were mostly online through Stryx’s website and Amazon.
- The brand had a cult following but lacked mass exposure.
- Revenue was steady, but marketing costs were high.
After Shark Tank
- Retail explosion – Now in CVS, Target, and Urban Outfitters.
- Bigger revenue – Crossed $1.5 million in yearly sales.
- Expanded product line – More options beyond concealer and tinted moisturizer.
- Acquired by Foundry in 2023, fueling even more growth.
Why Stryx is a Game-Changer
Men’s grooming is a fast-growing industry, and Stryx is leading the way.
Here’s why it works:
- More men care about skincare & grooming than ever before.
- No more stigma – Stryx markets its products as “tools,” not makeup.
- Simple & effective – Easy application, no over-the-top routines.
- Retail presence – Now available in top stores.
Stryx proves that men’s cosmetics aren’t just a trend—they’re the future.
FAQs About Stryx
Yes, but anyone can use it. The formulas and packaging are designed with men’s skin and needs in mind.
You can find it on Amazon, CVS, Target, Urban Outfitters, and their official website.
The concealer is their best-selling product. It’s subtle, easy to use, and great for covering acne, dark spots, and redness.
As of early 2025, Stryx’s estimated net worth is $10 million.
Yes! Robert Herjavec invested $600,000 for 10% equity.
Final Thoughts: Stryx is Winning Big
Stryx started with a simple idea: making makeup for men mainstream. After Shark Tank, they scaled fast, landed in top retailers, and even got acquired.
With the men’s grooming industry booming, Stryx is set to grow even bigger. Whether you’re an investor, an entrepreneur, or just curious about men’s cosmetics, this is a brand worth watching.
Suggested reads: Cade Courtley Net Worth: The Man Behind Victory Coffees