A ready-made meal that’s healthy, delicious, and tailored to your diet—all without needing refrigeration. That’s what Proper Good offers. Launched in 2020 by siblings Christopher and Jennifer Jane, this Austin-based brand is shaking up the food industry with its innovative approach to quick and nutritious meals.
A Mission to Simplify Mealtime
Proper Good was born from a simple goal: to make eating healthy easy and accessible for everyone. Their products—ranging from soups and chilis to oatmeals—are crafted with top-quality ingredients and cater to various dietary needs, including keto, vegan, and gluten-free. Plus, they’re shelf-stable, so they don’t take up fridge space, making them perfect for busy professionals, parents, and even adventurers on the go.
From Startup to Big Success
Since their start, Proper Good has experienced remarkable growth. Here’s a quick overview of how their revenue and achievements have unfolded:
| Year | Revenue | Achievements |
|---|---|---|
| 2020 | $1M | Launched the company with ready-to-eat meal options. |
| 2021 | $2M | Featured on Shark Tank and expanded their product line. |
| 2022 | N/A | Recorded 400% growth in direct-to-consumer sales. |
| 2023 | $8M | Entered Walmart stores, securing a strong retail presence. |
| 2024 | N/A | Estimated net worth of $2.62M. |
Proper Good Shark Tank Appearance
One of Proper Good’s defining moments came in 2021 when they appeared on Shark Tank (Season 13, Episode 2). Christopher and Jennifer pitched their business with confidence, and it paid off:
| Details | Information |
|---|---|
| Ask | $400,000 for 10% equity |
| Deal | $400,000 for 20% equity with Mark Cuban. |
| Outcome | Sold months’ worth of soup within a week of airing. |
The exposure not only brought in funding but also introduced them to a wider audience, significantly boosting their sales and credibility.
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The People Behind Proper Good
| Role | Name |
|---|---|
| Founders | Christopher Jane and Jennifer Jane |
| Shark Tank Investor | Mark Cuban |
How Proper Good is Doing After Shark Tank
Since their time on the show, Proper Good has gone from strength to strength. Here’s what they’ve accomplished:
- Expanded Product Line: Introduced oatmeal and other meal options.
- Retail Partnerships: Entered 2,000 Walmart Super Centers nationwide.
- Funding Success: Secured $3.5 million in seed funding from prominent investors like YETI Capital and The Artisan Group.
- Online Sales: Continued growing direct-to-consumer sales through their website and Amazon.
The Future Looks Bright
Proper Good’s journey is a textbook example of turning a great idea into a thriving business. By sticking to their mission of delivering convenient and healthy meals, they’ve carved out a unique niche in the market. Whether you’re following a keto diet, living vegan, or simply looking for a quick, nutritious meal, Proper Good has something for you—and it’s safe to say the best is yet to come.
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