Collars & Co. is changing the game for men’s fashion. Imagine a polo shirt that looks as sharp as a dress shirt but feels way more comfortable. That’s what they do best.
The company started in 2021, thanks to Justin Baer. He wanted to make it easier for men to look polished without the hassle of stiff dress shirts. And it worked—people loved the idea!
What is Collars & Co. All About?
Collars & Co. is making waves in men’s fashion with a simple yet smart idea: polo shirts with dress collars. They’re comfy like polos but look sharp like dress shirts. Justin Baer started the brand to help men stay stylish without the hassle of stiff shirts.
The big break came when they appeared on Shark Tank. Not only did they land a deal, but they also skyrocketed to success. Curious about their journey? Here’s the scoop on their pitch and how they’re thriving today!
Collars & Co Shark Tank Pitch
In Season 14 of Shark Tank, Justin walked in asking for $300,000 in exchange for 4% of his company. He pitched his idea with confidence, and it paid off. Mark Cuban and Peter Jones teamed up to offer $300,000 for 10% equity, plus a $700,000 line of credit.
Here’s a quick look at the highlights:
| What | Details |
|---|---|
| Founder | Justin Baer |
| Investors | Mark Cuban, Peter Jones |
| Shark Tank Deal | $300,000 for 10% equity + $700,000 line of credit |
| Pre-Shark Tank Sales | $5.4 million in 18 months |
| Post-Shark Tank Boost | 300% web traffic increase, 100% sales jump |
| Net Worth (2024) | $56.2 million |
| New Stores | Chicago, Boca Raton, King of Prussia |
This deal didn’t just bring in money—it brought in mentorship, exposure, and the boost Collars & Co. needed to grow even more.
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How Collars & Co is Doing After Shark Tank
After Shark Tank, things went through the roof.
- Sales soared. In the first 18 months, they made $5.4 million. After the episode aired, sales doubled, and website traffic tripled.
- Net worth climbed. By 2024, Collars & Co. was worth an estimated $56.2 million.
- New products launched. They added a women’s collection and outerwear. Both were hits, with the women’s line selling out in a week.
- Stores opened. You can now find them in Chicago, Boca Raton, and King of Prussia.
- Bigger warehouse. They moved to a 20,000 sq ft facility to handle growing demand.
Collars & Co Net Worth and Revenue
Collars & Co., known for its innovative polo shirts with dress collars, has achieved remarkable financial success. As of early 2025, the company’s estimated net worth is $56.2 million. Their lifetime revenue surpassed $14.2 million, with a significant boost after their appearance on Shark Tank, where sales doubled, and website traffic increased by 300%. The brand continues to grow through product expansion and new retail stores.
Why It Works
Collars & Co. makes it easy to look good. Whether you’re heading to the office, a dinner, or a casual event, their shirts keep you stylish and comfortable. The Shark Tank deal helped them reach more people, but their innovative designs are what keep customers coming back.
Collars & Co. proves that a simple idea, when done right, can go a long way. From humble beginnings to becoming a multi-million-dollar brand, they’re a true success story. If you haven’t tried one of their shirts yet, maybe it’s time to check them out.
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