Ever think about toilet training your cat? It sounds wild, but CitiKitty made it a reality. This clever product is designed to get rid of litter boxes forever. Jason Rescate, a passionate cat lover, came up with the idea and took it to Shark Tank. Since then, CitiKitty has become a hit with cat owners everywhere. Let’s break down how it all happened and where the company stands today.
How Much Is CitiKitty Worth Today?
CitiKitty’s success story is pretty incredible.
- Net Worth: As of 2025, CitiKitty is worth over $2 million.
- Sales Milestone: The product has racked up over $25 million in sales since it launched.
- Annual Revenue: Every year, CitiKitty earns about $1 million.
That’s a lot of cats learning how to flush!
CitiKitty Shark Tank Moment
In Season 2 of Shark Tank, Jason Rescate pitched CitiKitty to the panel of Sharks. Imagine walking into a room to convince business moguls that cats could use a toilet. It sounds crazy, but Jason’s confidence and clear plan won them over.
- The Deal: Kevin O’Leary and Barbara Corcoran teamed up to invest $200,000 for a 20% share of the company.
- Why It Worked: The Sharks saw a simple idea with huge potential. Cat owners spend a fortune on litter—CitiKitty could save them money and hassle.
Here’s a snapshot of CitiKitty’s journey so far:
| What You Need to Know | Details |
|---|---|
| Product | Toilet training kit for cats |
| Shark Tank Appearance | Season 2, Episode 6 |
| Investment Deal | $200,000 for 20% equity |
| Net Worth | Over $2 million |
| Annual Revenue | Around $1 million |
| Challenges | Competition, training challenges |
| Marketing Strategies | Social media, customer stories, influencers |
That Shark Tank appearance was a game-changer. It gave CitiKitty the exposure it needed to take off.
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What Happened Next After Shark Tank Appearance?
After Shark Tank, CitiKitty didn’t just ride the wave—it worked hard to grow.
Expanding the Product Line
Jason didn’t stop at the original training kit. Over the years, CitiKitty added new products like training accessories and helpful tools for cat owners.
More Places to Buy
CitiKitty made its way into pet stores and big online platforms. Whether you’re browsing at your local store or shopping on Amazon, CitiKitty is easy to find.
How CitiKitty Stays Popular
Marketing has been a big part of the company’s success.
- Social Media Power: CitiKitty shares tons of cute cat content and success stories on Instagram and Facebook. That keeps cat lovers engaged and excited.
- Real Stories, Real Results: Cat owners love showing off their toilet-trained pets, and CitiKitty shares those stories to inspire others.
- Influencers and Word of Mouth: Working with influencers in the pet space has helped get the word out even more.
The result? A loyal community of cat owners who are all about CitiKitty.
What Challenges Has CitiKitty Faced?
Even the best ideas hit roadblocks. For CitiKitty, it hasn’t been all smooth sailing.
- Tough Competition: There are always new pet products hitting the market. Staying ahead isn’t easy.
- Learning Curve: Some customers find the training process tricky, which means CitiKitty has to work hard to provide great support and instructions.
The good news? CitiKitty listens to its customers and keeps improving.
Why Cat Owners Love CitiKitty
Toilet training a cat might sound like a stretch, but CitiKitty has made it possible—and practical. Here’s why people love it:
- No More Litter Boxes: Say goodbye to the mess and smell.
- Saves Money: Over time, you’ll spend less on litter.
- Eco-Friendly: Less litter means a greener planet.
Of course, it’s not perfect. Some cats take longer to learn than others, and a few owners give up halfway. But for those who stick with it, the payoff is worth it.
What’s Next for CitiKitty?
CitiKitty proves that even the quirkiest ideas can work when they solve a real problem. It’s more than a product—it’s a way for cat owners to simplify their lives.
As CitiKitty continues to grow, it’s likely we’ll see even more innovations for pet care. Whether you’re curious about trying it or just love a good success story, CitiKitty is definitely worth keeping an eye on.
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