Burlap & Barrel, founded in 2016 by Ethan Frisch and Ori Zohar, is valued at around $10 million as of 2024 and its annual revenue is around $5 million. It gained even more popularity after it Shark Tank appearance.
Burlap & Barrel isn’t your average spice company. Founded in 2016 by Ethan Frisch and Ori Zohar, this innovative brand is shaking up the spice industry. By partnering directly with small farmers around the world, they bring us fresh, single-origin spices while ensuring farmers are paid fairly. Their mission? To make spices better for everyone—from farmers to home cooks.
Quick Facts About Burlap & Barrel
| Details | Information |
|---|---|
| Brand Name | Burlap & Barrel |
| Founders | Ethan Frisch and Ori Zohar |
| Founded Year | 2016 |
| Business Model | Directly sourcing single-origin spices from farmers |
| Annual Revenue | Around $5 million (2024) |
| Estimated Net Worth | Approximately $10 million (2024) |
| Shark Tank Appearance | Season 14, Episode 18 (April 7, 2023) |
| Deal Secured? | No |
| Social Impact | Fair compensation for farmers, transparency, and sustainability |
Burlap & Barrel’s Founders
Ethan Frisch and Ori Zohar teamed up to change how we think about spices. Ethan, a chef passionate about sustainability, saw firsthand how the spice industry often overlooks farmers. Ori, a marketing expert, brought the know-how to turn Ethan’s idea into a successful brand. Together, they created Burlap & Barrel to provide fresher, high-quality spices while supporting small farmers.
Burlap & Barrel’s Shark Tank Pitch
In Season 14, Episode 18 of Shark Tank, Ethan and Ori walked into the Shark Tank with a bold pitch. They asked for $500,000 in exchange for 5% equity, valuing their company at $10 million.
| Shark Tank Details | Information |
|---|---|
| Episode | Season 14, Episode 18 |
| Ask | $500,000 for 5% equity |
| Valuation | $10 million |
| Deal Secured? | No |
| Sharks’ Feedback | Loved the mission but worried about scalability. |
Even though they didn’t secure a deal, their pitch highlighted their mission of fair trade and sustainability. The exposure from the show made them popular among new customers and media attention, resulting in more sales.
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What Makes Burlap & Barrel Special?
Burlap & Barrel works directly with farmers in over 20 countries, cutting out middlemen to ensure fair pay and top-quality spices. Each spice is single-origin, meaning it comes from one specific farm. Their bestsellers, like Royal Cinnamon and Zanzibar Black Peppercorns, have become go-to ingredients for professional chefs and home cooks alike.
How the Business Grew
After their Shark Tank appearance, Burlap & Barrel expanded its product line and online presence. Today, the company earns an estimated $5 million in annual revenue and is valued at $10 million. They’ve partnered with major retailers and online platforms, making their spices more accessible than ever.
Burlap & Barrel After Shark Tank
After their Shark Tank appearance their got global recognition and their product sales surged exponentially. Burlap & Barrel is doing fine after its Shark Tank presence.
Burlap & Barrel isn’t slowing down. They’re working to partner with more farmers, launch new products, and keep improving the spice trade. While challenges like scaling up remain, their unique model and loyal customer base set them up for continued success.
Burlap & Barrel has won over customers with its bold flavors and commitment to ethical sourcing. Their spices are regularly featured in top media outlets like Food & Wine and Eater. People love knowing their purchases support small farmers while bringing incredible taste to their meals.
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