Ever heard of kiwi wine? That’s exactly what Naara Aaba is all about. It’s a winery from Arunachal Pradesh, India, that makes wines from organic kiwis and other fruits. The brand became famous after appearing on Shark Tank India, and since then, things have changed in a big way.
Let’s dive into the full story, from its early days to its Shark Tank journey and how the business is doing today.
What is Naara Aaba?
Naara Aaba is India’s first winery to make organic kiwi wine. It was founded by Tage Rita, an entrepreneur from Hong village, Ziro valley, Arunachal Pradesh.
She had a simple but powerful idea—use the locally grown kiwis in Arunachal Pradesh to create a unique and premium-quality wine. Instead of letting the fruit go to waste, she turned it into something valuable. And that’s how Naara Aaba was born.
The brand quickly became a favorite among wine lovers, tourists, and eco-conscious consumers.
Naara Aaba Before Shark Tank
Before Shark Tank, Naara Aaba was already a well-known name in Arunachal Pradesh. It had built a loyal customer base, especially among wine lovers looking for something unique.
The winery used traditional fermentation methods to create high-quality wines. The demand was increasing, but there were challenges in scaling production and expanding beyond the Northeast region.
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Naara Aaba Shark Tank Pitch
In Shark Tank India Season 2, Tage Rita stepped onto the stage with her dream. She asked the Sharks for:
₹75 lakhs for 2.5% equity, valuing Naara Aaba at ₹30 crore.
The Sharks were impressed by the idea of fruit-based wines. But they had some concerns about scalability and market demand. After some back and forth, she landed a deal with Vineeta Singh and Vikas D Nahar.
Here’s what the final deal looked like:
| Aspect | Details |
|---|---|
| Founder | Tage Rita |
| Company Location | Hong village, Ziro valley, Arunachal Pradesh |
| Product | Organic kiwi and fruit wines |
| Initial Ask | ₹75 lakhs for 2.5% equity (₹30 crore valuation) |
| Final Deal | ₹50 lakhs for 5% equity + ₹25 lakhs as debt at 10% interest (₹10 crore valuation) |
| Investors | Vineeta Singh and Vikas D Nahar |
Even though the final valuation was lower than expected, the investment helped take the business to the next level.
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Naara Aaba After Shark Tank
Appearing on Shark Tank was a game-changer. Here’s what happened next:
- Sales Skyrocketed – More people learned about Naara Aaba, and online orders shot up.
- Production Increased – With new funding, the winery expanded operations to meet the growing demand.
- New Markets Opened – The brand started selling in more states across India, reaching a wider audience.
- Brand Awareness Grew – The media coverage from Shark Tank gave Naara Aaba national recognition.
Today, Naara Aaba is not just about kiwi wine. The brand has introduced other fruit wines like plum and pear, attracting even more customers.
Naara Aaba Net Worth & Revenue in 2025
So, how much is Naara Aaba worth today?
As of 2025, the brand’s estimated net worth is around ₹15-20 crore. That’s a huge jump from its Shark Tank valuation of ₹10 crore.
Its annual revenue has crossed ₹5 crore, thanks to high demand and expanded distribution. The investment from Shark Tank paid off, and the company is still growing strong.
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Naara Aaba Future Plans
Naara Aaba is on a mission to expand even further. Here’s what’s next:
- More Wine Varieties – The brand is experimenting with new flavors and fruit-based wines.
- Bigger Production Facility – Plans to scale up and increase supply to major cities.
- International Expansion – Looking at opportunities to export wines to other countries.
With more people loving natural and organic wines, the future looks bright for Naara Aaba.
Final Thoughts
Naara Aaba is proof that great businesses can come from anywhere. A simple idea—turning local kiwi fruit into wine—transformed into a multi-crore brand.
Shark Tank helped take the business to the next level, but the real credit goes to Tage Rita’s vision and dedication.
With strong sales, growing recognition, and exciting plans ahead, Naara Aaba is on its way to becoming a big name in India’s wine industry.
