Let’s talk about Cozy Bug. It was a small idea that made a big impact. Aly Lessor, a mom with a creative spark, came up with the idea. She designed adorable pillowcase-inspired dresses for kids.
What made them special? They grew with your child. Today, it’s a dress. Tomorrow, it’s a tunic. And after that, it’s a cute top. Parents loved them. Kids loved them. Sales were booming—$300,000 in just one month!
But Aly wanted to do more.
Cozy Bug Shark Tank Pitch
In 2013, Aly stepped into the Shark Tank. She was confident. She asked for $50,000 for 25% of her company. Her pitch was simple and honest. The Sharks listened.
Daymond John, the branding expert, liked what he saw. He offered her $50,000 for 30% equity. Aly agreed. That deal gave her money, guidance, and connections. It was a huge step forward for Cozy Bug.
How Cozy Bug Is Doing After Shark Tank
Cozy Bug took off. Daymond helped Aly get her dresses into big stores like Walmart and Overstock.com. Families everywhere were buying them. It felt like Cozy Bug was on top of the world.
But growing a business is hard. There are costs, competition, and challenges you don’t always see coming. By 2015, Cozy Bug had to close its doors. It was a tough decision, but it was the right one.
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Aly’s Next Chapter
Aly didn’t stop. After Cozy Bug, she started a new business: Mom365. This time, she focused on something completely different—newborn photography. It was a fresh start and a chance to try something new.
Her story didn’t end with Cozy Bug. It was just the beginning of something else.
Cozy Bug at a Glance
| What It Was | Pillowcase-inspired dresses for kids |
|---|---|
| Founder | Aly Lessor |
| Shark Tank Ask | $50,000 for 25% equity |
| Final Deal | $50,000 for 30% equity with Daymond John |
| Biggest Sales Month | $300,000 before Shark Tank |
| Retail Success | Sold in Walmart and Overstock.com |
| Closure | Business closed in 2015 |
| Aly’s New Venture | Mom365, newborn photography |
The Takeaway
Cozy Bug teaches us an important lesson. Dreams are worth chasing, even if they don’t last forever. Aly created something beautiful. When it didn’t work out, she didn’t give up. She started again.
Her journey reminds us that success isn’t always about winning. Sometimes it’s about learning, growing, and moving forward.
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