Frescos Naturales Net Worth: How a Small Idea Turned Into a Shark Tank Success

Sometimes, all it takes is a big dream and a love for your roots to create something amazing. That’s exactly what Juan Ignacio Stewart did with Frescos Naturales. Inspired by traditional Latin American drinks called “aguas frescas,” Juan turned his passion into a growing business. These refreshing, fruity beverages are made with real fruits, flowers, and herbs—no artificial junk.

But what really set Frescos Naturales apart? A heartfelt mission: sharing the vibrant, authentic flavors of Latin America with the world.

What Is Frescos Naturales All About?

Imagine a drink that tastes like a summer afternoon. That’s what Frescos Naturales is. Juan started the company in 2020, focusing on making drinks that are not just delicious but also healthy and rooted in culture.

The drinks are simple. No complicated ingredients. Just fresh, natural flavors inspired by the drinks many Latin Americans grew up loving. It’s a nod to tradition, packaged for today’s health-conscious consumers.

Frescos Naturales Shark Tank Pitch

In 2023, Juan took his dream to the big leagues: Shark Tank. Standing in front of the Sharks, he confidently pitched his business.

His ask? $130,000 for 8% equity in his company.
The Sharks loved the product, but the deal didn’t come easy. After some negotiation, Daniel Lubetzky, founder of KIND Snacks, made an offer. He’d invest $130,000 for 25% equity. Juan accepted.

That moment changed everything.

Here’s a quick breakdown of the pitch:

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How Frescos Naturales Is Doing After Shark Tank

Getting a deal on Shark Tank isn’t just about the money. It’s about exposure. And Frescos Naturales has been thriving ever since.

Here’s what’s been happening:

1. More Stores, More Sales
   After the show, Frescos Naturales got into big-name stores like Kroger and King Soopers. That’s a huge win. Now, more people across the U.S. can grab a Frescos Naturales off the shelf.
2. Bigger Revenue Numbers
   Before Shark Tank, the business was growing steadily. Now, it’s hitting new heights. In 2024, Frescos Naturales is pulling in an annual revenue of $850,000. That’s no small feat for a niche beverage brand.
3. New Flavors and Packaging
   Juan didn’t stop innovating. The company has introduced new flavors and eco-friendly packaging to appeal to even more customers.
4. Recognition and Awards
   Frescos Naturales won the Audience Choice Award at the Natural Products Expo East in 2022. That’s just one example of how the brand is making waves in the industry.

What’s Next for Frescos Naturales?

Running a business is never easy. The beverage market is competitive, and staying authentic while scaling up is a challenge. But Juan and his team are ready to take it on.

The plan? Keep expanding. Frescos Naturales wants to get into even more stores, reach more customers, and introduce new products.

Why This Matters

Frescos Naturales isn’t just a drink. It’s a story. It’s about celebrating Latin American culture and creating something that feels familiar yet exciting. It’s proof that with passion and hard work, a small idea can grow into something big.

Juan Ignacio Stewart started with a dream and a love for his roots. Now, thanks to Shark Tank, the support of Daniel Lubetzky, and customers who believe in the product, Frescos Naturales is on the path to becoming a household name.

So next time you see a Frescos Naturales on the shelf, grab one. You’re not just buying a drink—you’re supporting a story.

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