MyDrinky Net Worth 2025: A Look Back at the Juice Box Holder’s Journey
The MyDrinky adjustable juice box holder was a clever solution for parents dealing with messy spills. Designed by Brenda Lee Feldman, this product became the centerpiece of her company, InchBug. While MyDrinky was a practical innovation, its journey through the business world—including a pitch on Shark Tank—tells a fascinating story of triumphs, challenges, and pivots.
What Is MyDrinky All About?
MyDrinky is a customizable, adjustable juice box holder designed to prevent kids from accidentally squeezing their juice boxes or pouches, which often leads to spills. The holder fits a variety of sizes, making it a versatile tool for families. This product was part of InchBug, a company known for its Orbit Labels—customizable, reusable labels for bottles and sippy cups.
MyDrinky Shark Tank Pitch
Brenda Lee Feldman appeared on Shark Tank in Season 7 (April 2016) to pitch InchBug and its flagship products, Orbit Labels and MyDrinky. She sought $400,000 in exchange for 10% equity in the company, emphasizing the success of Orbit Labels with $15 million in total sales, including $2 million in the prior year.
MyDrinky Shark Tank Pitch at a Glance
| Aspect | Details |
|---|---|
| Company | InchBug |
| Product | MyDrinky Juice Box Holder |
| Founder | Brenda Lee Feldman |
| Shark Tank Appearance | April 2016, Season 7 |
| Valuation | $4 million |
| Pitch | $400,000 for 10% equity |
| Deal | No deal |
| Orbit Labels Sales | $15 million total; $2 million annually |
| MyDrinky Sales | $50,000 |
| Post-Shark Tank Focus | Discontinued MyDrinky; expanded Orbit Labels and other customizable products |
However, MyDrinky’s sales at the time were only $50,000, which left the Sharks questioning its scalability and market potential. Unfortunately, no deal was made.
MyDrinky Net Worth and Revenue 2025
At the time of the Shark Tank pitch, InchBug was already a successful company thanks to Orbit Labels. While specific net worth figures for the company aren’t public, its $15 million in total revenue (including $2 million annually) highlighted its financial health. MyDrinky, however, accounted for only a small fraction of those earnings, with $50,000 in sales at the time of the pitch.
How Is InchBug Doing After Shark Tank?
Despite not securing a deal, Brenda Lee Feldman refocused InchBug’s efforts on its best-selling product, Orbit Labels. MyDrinky’s promotion was discontinued, and the company expanded its product line to include various customizable labels and children’s accessories. This strategic pivot allowed InchBug to remain a leader in the niche market of personalized children’s products.
Lessons from the MyDrinky Story
The journey of MyDrinky and InchBug highlights the importance of focusing on what works. While MyDrinky was a practical and innovative product, it didn’t achieve the same success as Orbit Labels. Brenda Lee Feldman’s decision to pivot back to InchBug’s strengths ensured the company’s continued growth and relevance in the children’s accessories market. Today, InchBug remains a testament to the power of adaptability and knowing your niche.
