What do you think of when you see a bakery box? Maybe the smell of freshly baked bread or pastries! Or, maybe cookies and cakes! Custom Bakery Boxes are one of the most basic packaging types. Yet it is also unique in its display. Unlike most boxes, they are rarely used for transporting items. Instead, they are:
- Designed to display within retail locations (grocery stores or an in-store bakery)
- Used as transient packaging for customers purchasing goods on the spot
The design of your bakery box can make all the difference when trying to catch people’s attention in-store. Thus, designing them with custom graphics will help you stand out from other bakeries vying for that shelf!
Custom Bakery Boxes On Social Media
People love to take pictures of their food. Whether a luxurious dinner at a restaurant or a simple sandwich from a local deli. Instagram has over 150 million posts with the label “breakfast”! All this photo sharing activity means more people are looking for ways to make their meals and snacks look aesthetically pleasing even when they’re eating them on the go. This is where custom bakery boxes can help shine!
As far as packaging design goes, bakery boxes have two main audiences:
- Store owners/employees who need to display them within stores
- Customers who need to carry what they’ve just bought
Both types of people stop and look at your box if it has a unique design. So, make sure it accurately reflects the type of goods you sell. If you’re selling cupcakes in the shape of bunnies for Easter. You should have an Easter themed box that includes bunny ears on top!
Custom Bakery Boxes Graphics
Small businesses can design them themselves or hire a graphic artist when designing bakery boxes with custom graphics. Customized packaging will boost sales and present your business’s logo and branding in a fresh new way!
A few important aspects to keep in mind when designing the graphics of your bakery box are:
Custom Bakery Boxes Color
Take advantage of color psychology to help guide your customer’s decision. Think about how people respond to different colors. For instance, you might choose pink for a cupcake box. It conveys sweetness and femininity without being too “girly.” You can also use complementary colors. Colors that lie across from each other on the color wheel make designs stand out even more.
Custom Bakery Boxes Texture
Texture also plays a vital role in packaging design. Be sure that it reflects the quality of your product by adding either embossing or debossing elements.
- Embossing is where you press an image into the material while printing. It creates a raised effect.
- Debossing is where you press an image into the material and then cut away the surrounding area. Hence, the design appears to be recessed.
If adding texture seems like too much of a hassle for your bakery box designs, you can also add texturized finishes on top of flat colors or gradients. These include metallic ink or pearl lamination. Another way to highlight your brand on packaging materials is by including UV light effects. It allows certain areas to glow when exposed to ultraviolet lighting. It works especially well with clear boxes.
Graphic artists will usually give you two types of mockups:
- One shows how the final product will look when folded up
- Other showing how it will look when flat
One size doesn’t fit all when designing bakery boxes with custom graphics! Businesses should create a mockup of the finished box to visualize what their product will ultimately look like. This is especially important for local bakeries that sell their goods in bulk or online. Shoppers don’t get to touch and hold bakery boxes before buying them.
Custom Printed Bakery Boxes
In addition to the graphics on the box, you’ll also want to consider how your packaging will be printed. There are various methods available for Custom Printed Bakery Boxes depending on whether you’re going for a more economical or stylish look.
Offset Lithography
Offset lithography is a common choice. It produces clear and vibrant colors while being one of the most affordable options. It works by transferring ink from an inked plate onto a rubber blanket cylinder onto paper. This method requires designers to use four different screens. One each for:
- Black
- Cyan
- Magenta
- Yellow
The higher the resolution or “dots per inch” (DPI), your finished product will have better quality.
Digital Printing
Digital printing is another option that’s great for custom bakery boxes. It uses rollers to transfer inks directly onto the surface of your material rather than transferring them via an inked plate or rubber blanket. This method is best when looking for one-color prints. It doesn’t offer much in terms of color variations but does provide a crisp and clear image.
Printing out full-bleed graphics (with no borders around your design) can be achieved through digital or offset lithography, depending on the size of your order. If you’re only ordering 100 pieces, offset will likely be cheaper, while larger runs should go with digital printing.
Material for Bakery Boxes Wholesale
If you’re planning to sell your baked goods in bulk, you’ll need Bakery Boxes Wholesale that are durable and won’t fall apart at high speeds.
Corrugated Cardboard
Many companies like to use corrugated cardboard for these purposes. It’s made from a thick paper material that has been folded into the flute. Think of those old-school straws made out of paper which makes it extremely strong. The interior layers of this material (called wadding) give added support and keep the seams secure.
The downside of using corrugated products is that they tend to be more expensive than other options. Still, there are ways around this. Look for wholesale bakery boxes suppliers to get the best possible prices.
Polypropylene
Polypropylene (also known as polypro) is another type of plastic material often used for bakery boxes. It is slightly more expensive than corrugated cardboard. However, it can look cheap, especially with low resolution graphics. However, they’re easy to clean and offer a sleek look. They are ideal for those who want their packaging to stand out on shelves or in cabinets.
Paperboard
Paperboard is also famous for custom bakery boxes. It comes in various thicknesses (measured in millimeters). The thicker your paperboard design, the stronger and sturdier your box will be. Since, more material holds everything together.
Another benefit of using paperboard is that it’s lightweight. So, you won’t have to worry about paying more for shipping. It also comes in various colors and textures. It could be the answer if you want something besides plain white or brown.
Regardless of what material you choose, don’t forget to ask your supplier about clear plastic windows. They are made from polypro, PVC, vinyl, or a similar material. They usually cover an entire side panel on boxes. However, they’re not going to work well with anything that has sharp or jagged edges – keep that in mind when designing!
Conclusion
In addition to printed text, look for other ways to add dimension to your design, such as metallic ink and embossing. If you want people to notice your Bakery Boxes Wholesale when they shop in the grocery store or at a farmer’s market, this attention grabbing will help persuade them.
