The partnership will see Wix becoming the official supporter for FaZe Clan’s professional Fortnite team.
FaZe Clan, a US-based esports and entertainment organization, has formed a global partnership with Wix.com, an Israeli cloud-based web development platform. This is said to be one of the biggest opportunities for Wix as it is now the official website design and development partner for one of the world’s largest esports organizations. With integrated digital and social content, the two organizations will offer some exciting opportunities for fans. For the professional Fortnite team that FaZe Clan operates, Wix will be serving as their official supporter. Furthermore, the shirts of the official FaZe Clan team will feature Wix branding.
The partnership between FaZe Clan and Wix has started with the release of FaZe Clan’s official website for its Fortnite team.
“Our organization looks for partners that understand the esports audience and FaZe Clan’s vibrant communities. Wix carries all of the elements of speed, style, and energy that are symbolic of our brand and that FaZe Clan’s players embrace. With Wix, we are together committed to create content that we know FaZe Clan fans will love,” said FaZe Clan’s Head of Esports, Erik Anderson.
Wix to create dynamic content for FaZe Clan and its fans
Amongst Wix’s global sports team and branding partnerships, the partnership with FaZe Clan is the company’s first in the esports category. Wix empowers its customers for building and managing a dynamic and fully integrated digital presence with its various assets such as Corvid by Wix, Ascend by Wix, Wix ADI, and Wix Editor.
“With an enthusiastic and a growing audience, esports is wildly popular, and our company always looks for the best places for connecting with future and current customers. Wix has pursued partnerships related to sports marketing for several years as our company feels it’s a great way of building our brand. The FaZe Clan partnership marks Wix’s first esports sponsorship, and our company believes it’s a perfect fit. Additionally, the opportunity for creating dynamic content for FaZe Clan’s millions of fans and its brand is exactly the type of engagement our company loves,” said Wix’s CMO, Omer Shai.